Saturday, 7 March 2009

Break The Rules

I was quite surprised to read about the band “No Doubt” and their plan to give away all their back catalogue with each of their “top-tier” concert tickets sold. This includes 7 albums and all their singles. 80 tracks in total. Not only do you get a great seat at the gig, but all their music to download as well. With the top price on the US tour being just over $40 that’s incredible value for money.
This just goes to show the value of recorded music is falling all the time and shifting towards the Live Music event. I can see the studio album becoming the promotional tool for the concert as opposed to bands going out on tour to promote their new CD.
It is a great incentive for the fans to go and see Live Music and I can see this idea being adopted across the board by many bands. Musicians need to reinvent themselves and think “outside the box” and there’s no doubt that No Doubt have done this. Sorry about that I couldn’t help myself.
On a serious note there will always be musicians and musicians will survive, because the simple fact is, they love what they do. If they can learn to adapt and break the rules imposed by others in the past, namely record companies, they will find a way and continue to earn a living in this shifting music market.
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